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The fiver challenge, primary school kids as Alan Sugar acolytes?

 School kids as young as 5 are to be encouraged to become entrepreneurs in a new government initiative announced last week, spearheaded by Lord Young and publicly backed by  David Cameron. Much about this worries me, even if we do need to encourage entrepreneurial spirits and there is a certain logic to the plan. While not a Faustian pact, such initiatives give a very clear message about what we as a society value and maybe more importantly, research shows that encouraging business and money oriented attitudes create a likelihood that children's more prosocial and generous character traits will be toned right down as self-interest and more instrumental motives become stronger.  

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