In the face of an encroaching obesity epidemic pundits constantly resort to simplistic and judgmental solutions, many of which blame sufferers, and worse, prescribe treatments and solutions that don’t work and don’t tackle the roots of the problem. Indeed our culture is rife with judgemental attitudes about weight and shape. Few of us are immune to preoccupations with our bodies, our kilo count, fat rolls, thigh sizes or belly width. Diet and food books consistently make the top 10 bestseller lists in the UK while rising obesity levels are seen as a huge threat to the NHS budget. While pubs serve ‘heart attack’ 2000 calorie burgers, rising numbers of ‘super-obese’ young people are being prescribed surgery. With all the angst, guilt and powerful opinionating we are too often left with a plethora of one-dimensional solutions and strident ideas, yet with too little understanding of what might lead to ‘issues’ of weight.