People worried about the way an unbridled market led society can affect morality might want to take note of a new study from the University of Berkeley which seems to show very clearly that those higher up the pecking order, in social class and economic terms, basically are less moral. The diminished ethics is in large part driven by seeing greed as favourable, argues one of the main researchers, Paul Piff, who found that believing that greed is good was the best predictor of poor behaviour. Such studies are providing even more evidence of the deleterious effects of inequality on society. The study of over 1000 people was recently published in the Proceedings of the National Academy of Sciences.